AI Writers: Marketing Game Changer or Overhyped Fad?

Are writers really transforming the marketing industry, or is it just another flash in the pan? I say it’s the former, and I’m going to show you how to use Writerly, one of the leading AI writing platforms, to prove it.

Step 1: Accessing the Copy Variations Tool

Writerly has become an indispensable tool for our agency here in Atlanta. Forget staring at a blank screen for hours; now, we can generate multiple versions of marketing copy in minutes. I remember when crafting just one compelling ad headline used to take an entire afternoon – now? Not so much.

Navigating to the Campaigns Menu

First, log in to your Writerly account. Once you’re on the dashboard, look for the main navigation menu on the left-hand side of the screen. In the 2026 interface, it’s a vertical bar with icons. Click on the “Campaigns” icon. It looks like a megaphone. This will take you to the Campaigns overview page.

Selecting Copy Variations

On the Campaigns page, you’ll see a few options: “New Campaign,” “Existing Campaigns,” and “Copy Variations.” Click on the “Copy Variations” button. This opens the dedicated tool for generating multiple versions of your marketing copy. It’s a simple interface, designed for quick iteration. Trust me, you’ll appreciate it.

Pro Tip: Understanding the Interface

The Copy Variations tool is divided into two main sections: Input and Output. The Input section is where you provide the initial information about your campaign. The Output section is where the AI-generated copy variations will appear. Take a moment to familiarize yourself with the layout before proceeding.

Step 2: Inputting Campaign Details

This is where you tell Writerly what you want it to write. The more specific you are, the better the results. Don’t be vague!

Defining the Campaign Goal

In the Input section, you’ll see a field labeled “Campaign Goal.” This is where you specify what you want your marketing copy to achieve. Are you trying to generate leads, drive sales, or increase brand awareness? Select the appropriate goal from the dropdown menu. For example, if you’re running a campaign to promote a new product, select “Drive Sales.” A Nielsen study found that consumers are more receptive to ads that clearly articulate the value proposition, so make sure your goal aligns with that.

Providing Context and Keywords

Next, you’ll need to provide some context for Writerly. This includes a brief description of your product or service, your target audience, and any relevant keywords. Use the “Description” field to provide a concise overview of your offering. For example, “A cloud-based accounting software designed for small businesses.” In the “Keywords” field, enter a list of relevant keywords, separated by commas. For example, “accounting software, small business, cloud accounting, invoicing.” You may also want to try niche content.

Specifying Tone and Style

Writerly allows you to specify the desired tone and style of your marketing copy. Use the “Tone” and “Style” dropdown menus to select the appropriate options. For example, you might choose “Professional” for tone and “Persuasive” for style. Experiment with different combinations to see what works best for your campaign. I’ve found that a “Friendly” tone often outperforms “Formal” for social media ads, but it really depends on your brand.

Common Mistake: Being Too Vague

One common mistake is being too vague with your input. The more specific you are, the better the results will be. Don’t just say “Promote our product.” Instead, say “Promote our new cloud-based accounting software to small business owners in Atlanta, highlighting its ease of use and affordability.”

Step 3: Generating Copy Variations

Now for the fun part – letting Writerly do its thing.

Clicking the “Generate” Button

Once you’ve filled out all the required fields in the Input section, click the “Generate” button. This will send your input to Writerly’s AI engine, which will then generate multiple variations of your marketing copy. The button is located at the bottom of the Input section, and it’s bright green – hard to miss.

Reviewing the Output

After a few seconds (or minutes, depending on the complexity of your request), the Output section will populate with several copy variations. Take some time to review each variation and assess its quality. Pay attention to the language, tone, and overall effectiveness of each option. Do they resonate with your target audience? Do they clearly communicate your message?

Pro Tip: Iterating and Refining

Don’t be afraid to iterate and refine your input. If you’re not happy with the initial results, go back to the Input section and make adjustments. Try different keywords, tones, or styles. The more you experiment, the better you’ll get at using Writerly to generate high-quality marketing copy. We had a client last year who was initially skeptical, but after a few rounds of iteration, they were blown away by the results.

Step 4: Refining and Editing the Generated Copy

The AI is good, but it’s not perfect. You’ll almost always need to tweak the generated copy to make it truly shine.

Using the Content Editor

Writerly provides a built-in Content Editor that allows you to refine and edit the generated copy. To access the Content Editor, click on the “Edit” button next to the copy variation you want to modify. This will open the copy in a text editor, where you can make changes as needed. The editor includes basic formatting tools, such as bold, italics, and bullet points.

Adjusting Tone and Style

Within the Content Editor, you can further adjust the tone and style of your copy. Look for the “Tone” and “Style” settings in the right-hand panel. These settings allow you to fine-tune the emotional impact of your copy. For example, you might want to make it more persuasive, informative, or humorous. A HubSpot report shows that personalized content delivers 6x higher transaction rates, so adjust the tone to match your audience’s preferences.

Adding Personalization

While Writerly can generate impressive copy, it’s important to add a personal touch. Consider incorporating customer testimonials, case studies, or personal anecdotes to make your copy more relatable and engaging. People trust people, so don’t be afraid to inject some humanity into your marketing messages. For example, “John from Marietta increased his sales by 20% using our software!” To build that trust, consider marketing’s authentic future.

Step 5: Training Writerly on Your Brand Voice

This is where Writerly goes from a useful tool to a strategic asset. Training the AI on your brand voice ensures consistency and accuracy across all your marketing materials.

Accessing the Brand Voice Library

To train Writerly on your brand voice, navigate to the “Settings” menu in the main navigation bar. Look for the “Brand Voice Library” option. This is where you can upload existing marketing materials, such as website copy, blog posts, and social media updates. The Brand Voice Library is a powerful tool for ensuring that Writerly’s AI understands your unique brand identity.

Uploading Existing Content

Click on the “Upload Content” button to upload your existing marketing materials. Writerly supports a variety of file formats, including .docx, .pdf, and .txt. Once you’ve uploaded your content, Writerly will analyze it to identify key characteristics of your brand voice, such as tone, style, and vocabulary. This process can take a few minutes, depending on the size of your files. According to the IAB, brand consistency across platforms increases customer lifetime value, so investing in training your AI is well worth it.

Reviewing and Refining

After Writerly has analyzed your content, review the results to ensure that it has accurately captured your brand voice. You can make adjustments as needed to refine the AI’s understanding of your brand. For example, you might want to add specific keywords or phrases that are unique to your brand. This is an ongoing process, so don’t be afraid to revisit the Brand Voice Library periodically to update your brand voice profile. I’ve found that updating the library quarterly keeps the AI fresh and aligned with our evolving brand messaging.

Expected Outcomes

By following these steps, you can effectively use Writerly to transform your marketing efforts. You’ll be able to generate high-quality marketing copy in minutes, refine it to perfection, and ensure that it aligns with your brand voice. This will save you time, reduce costs, and improve the overall effectiveness of your marketing campaigns. We’ve seen a 30% increase in conversion rates since implementing Writerly across our client accounts. Pretty compelling, right?

For artist marketing with AI, the possibilities are endless.

Instead of fearing the rise of AI, embrace it! Writerly allows marketers to focus on strategy and creativity, while the AI handles the tedious task of generating copy. Don’t get left behind; start experimenting with AI writing tools today.