PR Truth: Ditch Mass Blasts, Nail Media Exposure
The world of marketing is rife with misinformation, especially when it comes to securing media coverage. Many believe outdated tactics still work, or that certain…
Earned Media is Broken: How Marketers Can Adapt
Did you know that 63% of marketers report that securing earned media coverage is more challenging now than just two years ago? That’s a massive…
TikTok to Table: Can a Chef’s Dream Go Viral?
For years, Chef Antoine Dubois poured his heart and soul into “Le Petit Bistro,” a cozy French restaurant nestled in Atlanta’s historic Grant Park neighborhood.…
Art Hubs: Do They Deliver for Emerging Artists?
Emerging artists often face a significant hurdle: getting their work seen. A media exposure hub offers emerging artists a vital platform, but how effective are…
Writers Rescue Marketing: A Sweet Turnaround
The Case of the Vanishing Visitors: How Skilled Writers Drove a Marketing Turnaround Are your marketing efforts falling flat? Do you suspect your content lacks…
Indie PR: Get Journalists & Influencers on Your Side
For indie projects, marketing can make or break your success. And building relationships with journalists and influencers is essential to getting your project noticed. But…
Artists: Get Media Exposure That Actually Works
Is Your Art Invisible? How to Find a Media Exposure Hub Offering Emerging Artists Real Marketing Strategies Emerging artists face a daunting challenge: creating exceptional…
Film Fest Success: Marketing Matters More Than You Think
Ava dreamed of seeing her short film, “Echoes of Elm Street,” light up the big screen at Sundance. She’d poured her heart and soul (and…
Meltwater: Cut Through the Noise & Boost Your Reach
Key Takeaways You can significantly improve your marketing reach by using Meltwater’s campaign builder to target specific demographics and interests. Meltwater’s AI-powered sentiment analysis of…
Indie Creator Audience: Niche Down & Win
Building an audience in a competitive environment feels like shouting into a hurricane. Independent creators face constant pressure to stand out, but with the right…