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Keanu Lafayette

Principal Digital Marketing Strategist
MBA, Digital Marketing; Google Ads Certified; Meta Blueprint Certified

Keanu Lafayette is a Principal Strategist at Meridian Digital Solutions, bringing over 15 years of expertise in performance marketing and conversion rate optimization. He specializes in leveraging advanced analytics to drive measurable ROI for global brands. Keanu's innovative strategies have consistently delivered double-digit growth in online revenue for clients across diverse sectors. His insights are regularly featured in industry publications, including his seminal whitepaper, "The Predictive Power of Intent Signals in Search Advertising."

Credentials 15+ years experience
Our CPL Secret: Why Follower Count Fails Digital Marketing

Our CPL Secret: Why Follower Count Fails

The marketing world of 2026 demands a sophisticated approach to audience engagement, especially when it comes to leveraging the authentic voices of and digital content…

By Keanu Lafayette · May 1, 2026 · 99 Views
learn about media opportunities, marketi: What Most People Digital Marketing

learn about media opportunities, marketi: What Most People

Entering the world of marketing can feel like stepping onto a bustling highway without a map. There’s so much noise, so many directions, and everyone…

By Keanu Lafayette · May 1, 2026 · 104 Views
Boost Media Exposure: 15% More Mentions in 6 Months Digital Marketing

Boost Media Exposure: 15% More Mentions in 6 Months

Many businesses struggle to break through the digital noise, their valuable messages lost in a sea of competing content. They invest in marketing, but their…

By Keanu Lafayette · May 1, 2026 · 103 Views
Meltwater: 5-10 Placements for $15K-$25K? Digital Marketing

Meltwater: 5-10 Placements for $15K-$25K?

When it comes to amplifying your brand’s message, nothing beats the authentic reach achieved by effectively building relationships with journalists and influencers. We’ve seen firsthand…

By Keanu Lafayette · May 1, 2026 · 85 Views
GreenScape Gardens: 4 Steps to Media Exposure Digital Marketing

GreenScape Gardens: 4 Steps to Media Exposure

Sarah, the passionate founder of “GreenScape Gardens,” a small but mighty landscaping business serving the bustling neighborhoods of Atlanta, Georgia, was facing a familiar marketing…

By Keanu Lafayette · Apr 30, 2026 · 93 Views
Audience Building: Ditch TikTok, Focus Wins Digital Marketing

Audience Building: Ditch TikTok, Focus Wins

So much misinformation swirls around the art and science of audience building, it’s enough to make your head spin. As independent creators seek to expand…

By Keanu Lafayette · Apr 30, 2026 · 98 Views
Indie Film Success: Market for 90% Revenue Digital Marketing

Indie Film Success: Market for 90% Revenue

There is an astonishing amount of misinformation circulating regarding how independent filmmakers can actually succeed in the modern media landscape. Many aspiring creators fall prey…

By Keanu Lafayette · Apr 30, 2026 · 105 Views
2026: Your Press Release Needs a Radical Reboot Digital Marketing

2026: Your Press Release Needs a Radical Reboot

The traditional press release, once the cornerstone of public relations, is no longer enough to cut through the noise of 2026. Businesses struggle to get…

By Keanu Lafayette · Apr 29, 2026 · 108 Views
Filmmakers: Organic Reach Down 40% Since 2023 Digital Marketing

Filmmakers: Organic Reach Down 40% Since 2023

The amount of misinformation swirling around media trends and their impact on independent creators is staggering, often leaving talented individuals adrift in a sea of…

By Keanu Lafayette · Apr 29, 2026 · 84 Views
Indie Film Marketing: How We Hit 3.2x ROAS Digital Marketing

Indie Film Marketing: How We Hit 3.2x ROAS

Launching a film as an independent filmmaker is only half the battle; the real challenge often begins with getting eyes on your masterpiece. Without the…

By Keanu Lafayette · Apr 29, 2026 · 95 Views

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