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Diana Yoder

Lead Data Scientist, Marketing Analytics
M.S. Statistics, UC Berkeley; Google Analytics Certified

Diana Yoder is a Lead Data Scientist specializing in Marketing Analytics with 14 years of experience. He currently helms the Advanced Analytics division at Stratagem Solutions, a leading marketing intelligence firm, where he focuses on predictive customer lifetime value modeling. Prior to this, Diana spent several years at Aura Digital, optimizing campaign performance for Fortune 500 companies. His groundbreaking work on attribution modeling was recently featured in the Journal of Marketing Research, providing a novel framework for cross-channel budget allocation

Credentials 14+ years experience
Creator ROI: Holistic Analytics for 2026 Marketing Analytics

Creator ROI: Holistic Analytics for 2026

Many marketing teams today are drowning in data yet starved for insights, especially when it comes to understanding the true impact of their creator partnerships.…

By Diana Yoder · Aug 17, 2026 · 37 Views
Indie Marketing: Dark Social Hides 80% of Shares in 2026 Marketing Analytics

Indie Marketing: Dark Social Hides 80% of Shares in 2026

Indie content creators face a perplexing problem: a significant portion of their most valuable shares vanish into the digital ether, untraceable by conventional analytics. This…

By Diana Yoder · Aug 12, 2026 · 53 Views
Indie Brands: 5 Social Listening Wins for 2026 Marketing Analytics

Indie Brands: 5 Social Listening Wins for 2026

Key Takeaways Implement a dedicated social listening tool that offers sentiment analysis and keyword tracking, such as Brandwatch or Sprout Social, to effectively monitor conversations.…

By Diana Yoder · Aug 9, 2026 · 40 Views
FilmFreeway: Dominate Festivals, Cut 15 Hours Per Submission Marketing Analytics

FilmFreeway: Dominate Festivals, Cut 15 Hours Per Submission

Securing film festival placements isn’t just about prestige anymore; it’s a calculated, data-driven marketing strategy that can fundamentally transform a film’s trajectory. Forget the old…

By Diana Yoder · Apr 27, 2026 · 235 Views
Emerging Artists: Get Seen, Not Just Creating Marketing Analytics

Emerging Artists: Get Seen, Not Just Creating

The journey for an emerging artist is often a solitary, uphill battle, particularly when it comes to gaining visibility. Many talented individuals create incredible work,…

By Diana Yoder · Apr 26, 2026 · 104 Views
Filmmakers’ 2026 Survival Guide: Beat AI & Win Fans Marketing Analytics

Filmmakers’ 2026 Survival Guide: Beat AI & Win Fans

Independent creators, particularly independent filmmakers, face a marketing paradox: unprecedented global reach coupled with suffocating competition. The media landscape of 2026, dominated by AI-driven content…

By Diana Yoder · Apr 26, 2026 · 156 Views

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