Securing genuine media coverage and influential endorsements is the holy grail for any indie project, but many struggle with how to approach building relationships with…
Keanu Lafayette
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There’s a staggering amount of misinformation circulating about how to effectively engage with media professionals and tastemakers in the marketing sphere, leading many to squander…
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Independent creators today face a daunting challenge: how to build and expand an audience in a fiercely competitive digital space. My agency has seen countless…
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The marketing world is a crowded place, making it harder than ever for truly innovative voices to be heard. How do you cut through the…
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The indie film scene is a goldmine for marketers, yet a staggering 85% of independent films never break even financially, despite critical acclaim or festival…
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8 min read
Many businesses struggle to connect authentically with their target audience, often resorting to generic campaigns that miss the mark. The real challenge, however, isn’t just…
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8 min read
Key Takeaways Submit to a minimum of 20-30 festivals, prioritizing those with a proven track record of industry attendance and distribution opportunities. Craft a tailored…
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8 min read
As a seasoned marketing director, I’ve seen countless campaigns rise and fall. One truth remains constant: the power of compelling copy. The right writers are…
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9 min read
Key Takeaways Independent artists now account for 45% of new music releases, up from 30% five years ago, necessitating direct-to-fan marketing strategies. Subscription-based fan platforms…
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7 min read
Key Takeaways Utilize the “Talent Spotlight” interview template within the 2026 version of HubSpot Marketing Hub to structure compelling narratives for emerging professionals. Configure automated…
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10 min read
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